Case Study
How We Cut ACoS From 42% to 18% in 90 Days: A Case Study
A real case study breakdown: the exact campaign restructure, negation strategy, and bid rules that transformed this brand's PPC profitability.
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Tag: Amazon PPC
Amazon PPC
Amazon Sponsored Display: The Underrated Campaign Type
Most advertisers ignore Sponsored Display. That is a mistake. Here is how to use SD for product targeting, audience retargeting, and competitor conquest.
Amazon PPC
The Complete Guide to Amazon Search Term Reports
Search term reports are the single most valuable data source in Amazon PPC. Here is how to analyze them like a pro.
Amazon PPC
The Complete Guide to Amazon Dayparting Strategy
Not all hours convert equally. Here is how to analyze your time-of-day data and implement dayparting for better ROAS.