📝 Blog

The Dude\'s Playbook

Guides, case studies, and strategies from performance marketing.

Brand Analytics gives you competitor conversion share, search frequency rank, and demographic data. Here is how to use it.

Drive traffic from Meta, Google, and email to Amazon while tracking every conversion with Amazon Attribution.

Not all hours convert equally. Here is how to analyze your time-of-day data and implement dayparting for better ROAS.

A head-to-head comparison of Google DV360 and Amazon DSP for e-commerce brands running programmatic advertising.

Step-by-step guide to launching your first Amazon PPC campaign — from keyword research to bid optimization.

A clear explanation of every Amazon advertising metric that matters — and which ones are misleading.

How to increase ad spend from $5K to $50K per month while maintaining target ACoS — the systematic approach.

Expanding from Amazon to Walmart? Here are the platform differences that trip up most advertisers.