Data-Driven Decision Making
Great advertising without great measurement is flying blind. We build the analytics infrastructure that tells you exactly where your money is working, where it is wasted, and where the next opportunity lies.
Our Analytics Services
Amazon Marketing Cloud (AMC)
AMC gives access to Amazon event-level data that is not available anywhere else. We run custom SQL queries to answer questions like: What is the overlap between Sponsored Ads and DSP exposure? What is the true path-to-purchase for my product? What percentage of DSP-driven sales are genuinely new-to-brand? How does time-of-day affect conversion rates across ad types?
Custom Dashboards
We build real-time dashboards that surface the metrics that matter for your business — not vanity metrics. Dashboards connect data from Amazon Ads, DSP, Meta, Google, and your own revenue data into unified views with automated alerts for anomalies.
Cross-Channel Attribution
When you advertise on 3-5 platforms simultaneously, every platform claims credit for the same sales. We build contribution models using controlled spend tests to measure the true marginal value of each advertising dollar on each channel.
Incrementality Testing
The gold standard of measurement: we design and execute geographic holdout tests and matched-market experiments to prove whether your advertising is driving incremental sales or just capturing demand that would have happened organically.
Reporting
Weekly performance snapshots, monthly deep-dive reports, and quarterly business reviews. Every report includes not just what happened, but why it happened and what we are doing about it. No fluff, no padding — pure actionable insight.