How We Manage Amazon PPC
Our Amazon PPC management goes far beyond setting bids and walking away. We build custom campaign architectures tailored to your product catalog, competition, and growth stage. Every account gets a bespoke structure designed for maximum control and scalability.
Our Process
1. Account Audit & Architecture
We start by auditing your existing campaigns — search term reports, placement data, bid history, and budget allocation. Then we rebuild with a clean architecture: separate campaigns for branded vs. non-branded, exact vs. broad match, and competitor conquest. Each campaign gets its own budget and bid strategy.
2. Algorithmic Bid Optimization
We use banded bid rules based on your target ACoS. Keywords performing below target get bid increases. Keywords bleeding money get systematic reductions. Zero-conversion terms get negated. This runs on a daily cycle with weekly deep-dives into search term data.
3. Negative Keyword Management
This is where most agencies fail. We maintain negative keyword lists at three levels — campaign, ad group, and account. Every week we harvest search terms, identify waste, and add negatives. A well-maintained negative list typically saves 15-25% of wasted spend.
4. Placement Optimization
Top-of-Search placements convert 2-3x better but cost more. We use placement multipliers strategically — aggressive on high-converting branded terms, conservative on broad discovery campaigns. We also optimize Rest-of-Search and Product Page placements separately.
5. Dayparting & Budget Management
Not all hours convert equally. We analyze your time-of-day conversion data and adjust bids accordingly — reducing spend during low-converting hours and increasing aggression during peak conversion windows. Budgets are dynamically allocated based on real-time performance.
Results We Deliver
Across our managed accounts, we consistently deliver 20-40% ACoS reductions within 90 days while maintaining or growing revenue. Our average client sees 320% ROAS improvement in the first 6 months.