Amazon DSP: Beyond Sponsored Ads
Amazon DSP lets you reach shoppers with display and video ads across Amazon-owned properties (including Fire TV, Twitch, and IMDb) and thousands of third-party sites — using Amazon first-party shopper data that no other platform can match.
Our DSP Strategy Framework
Audience Building
We build custom audiences from Amazon behavioral data: in-market shoppers actively browsing your category, lifestyle segments matching your brand profile, lookalikes of your best customers, and retargeting pools of people who viewed your products, added to cart, or purchased from competitors.
OTT & Streaming Video
Streaming TV ads on Fire TV and premium publishers deliver brand-level storytelling at scale. We produce video campaigns optimized for the 15-30 second formats that work best on streaming platforms, with frequency caps to prevent ad fatigue.
Retargeting Funnels
Our multi-touch retargeting sequences close the gap between awareness and purchase. We create separate retargeting flows for product page viewers (7-14 day lookback), cart abandoners (3-7 days), and past purchasers (cross-sell at 30-60 days).
New-to-Brand Acquisition
DSP is uniquely powerful for acquiring customers who have never purchased from your brand. We track NTB percentage through AMC and optimize campaigns specifically for new customer acquisition, not just retargeting existing buyers.
Measurement & AMC
We use Amazon Marketing Cloud to run custom attribution queries — overlap analysis between DSP and Sponsored Ads, path-to-purchase mapping, and true incrementality measurement. This ensures every DSP dollar is driving real growth.